Challenges of Video Game Publishers and Developers:
Producing Titles that are on Market
Game developers and publishers have long struggled with the on-going challenge of designing and developing a best-of-breed game that captures the essence of marketplace trends and end-user demands to offer the ultimate gaming experience. Through traditional channels the ability to do this is expensive and daunting.
To effectively compete in today's marketplace, publishers must maintain an accurate pulse of end-user preferences. In an ideal world, this would be done in real-time by receiving end-user feedback from an extensive pool of real-world users worldwide. This would allow publishers to generate socio-economic market research, and inquire directly with end-users about game features, game quality, updates, or any other aspect(s) wished by the publisher.
Producing Quality Titles
The best games are produced with a balance between time, budget and quality. Crowdsourcing is a method to increase the quality of the title and can reduce the time and budget demands. This gives a competitive advantage. Publishers and developers can use these time and budget savings some place else or save them for future work. Game developers and publishers that adopt processes and practices that increase their abilities to deliver a quality product, balanced with time to develop and well balanced budget will outpace their competition.
One of the difficulties of crowdsourcing is getting, organizing and training the crowd. Simplifying this process is necessary to reap all the possible benefits out of crowdsourcing. The PowerUp Games community is made up of game enthusiasts from all areas of life looking to break into game testing as a part-time interest or as a career. Members in the community are studying training that teaches them about video game quality, video game development and other aspects to make them contributors to a crowd sourcing effort, simplifying the crowdsourcing process.
To this end PowerUp Games™ is designed with the needs of publishers in mind.
Video Game Publishers and Developers:
◊ Would a reduction in your costs and bringing you closer to your customer help you succeed?
◊ Are you a publisher or game developer considering entrance into a market and need market research of the viability of your ad, art, concept or title?
◊ Are you wondering if the title you are producing will sell and how well?
◊ Do you have concerns about the usability or playability of your title, and need to generate feedback directly from thousands of prospective end-users?
◊ Are you worried about whether your title is compatible with the myriad of computers, systems and/or devices out there?
◊ Interested to understand your target market in detail to effectively refine and maximize the marketing message and advertising dollars?
How Do You Use PowerUp to MAKE BETTER GAMES?
◊ Publishers can use our survey tool to develop a method to predict the success of a title and put more marketing spend behind the potentially more successful titles.
◊ Use a survey to question a small to medium group of potential customers about Art, concept, button layout, etc.
◊ Do a comparison test(s) versus your competitors, find out their strengths and weaknesses, find out your strengths and weaknesses, and structure your development and build your marketing to succeed.
◊ Do an A|B test to see which marketing idea or concept will work the best when it is used.
◊ Enlist our army of students to hit your project during a specific period of time to sanity check stress and load testing before you go live or release a patch and receive free marketing to boot.
◊ Need exposure for your game before release? Need to increase your odds of moving up or onto the deck. Release your title to our students for a sanity check a week or days before release.
◊ Survey Students about your title and show the publisher why you will succeed if given the chance.
To this end PowerUp Games™ is designed with the needs of publishers in mind.
click to view our Video Game Developer Publisher Brochure
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